Teenage otaku Tsutsui is finally starting to feel comfortable in his relationship with his beautiful classmate Iroha, but the real world continues to make things tough for both of them. With the school cultural festival coming up, Tsutsui gets stuck working on the festival committee while Iroha's classmates pressure her to enter the beauty contest. Meanwhile, Tsutsui's best friend Itou finally works up the courage to confess his feelings to Ayado, but she turns him down. As Itou works to get over this rejection and Tsutsui struggles just to survive the festival, they both decide to do whatever they can to become better people. Will their good intentions pave the way to a happy outcome, or will more hearts be broken along the way?